People + Practice was founded by an orthodontist and a career marketer. This dual perspective gives us a rare understanding of what it takes to turn interest into action, especially in the evolving AI landscape. Guided by data at every step, we focus on delivering results that matter.
Powered by marketing expertise, thought leadership, and trusted partners with one focus: helping practices grow.
Comprehensive digital marketing strategies for healthcare practices to reach more patients and achieve measurable growth.
Is your practice visible to AI powered search and answer engines? Get your AI scorecard and learn about how People + Practice’s infuses AI visibility strategies into each of our services.




















Tailored digital marketing strategies to grow your practice and enhance your online presence.
Accelerate your practice’s growth with cutting-edge digital marketing strategies for healthcare providers.
Accelerate your practice’s growth with cutting-edge digital marketing strategies for healthcare providers.
Accelerate your practice’s growth with cutting-edge digital marketing strategies for healthcare providers.
“No other marketing agency shares this level of data with us.”
Mackenzie Matthews
Regional Manager: Sales & Marketing Smile Doctors
Our process is designed to deliver consistent results through research, strategy, and continuous improvement. From understanding your goals to implementing and refining the strategy, every step is focused on driving measurable growth for your business.
01
02
03
04
We’re proud to partner with healthcare practices just like yours, helping them grow and connect with the patients who need them most.
Great Lakes Bay Orthodontics
Dr. Dale Davis
"1.7M to 2.8M Net Collections"
Koh Orthodontics
Dr. Wuiteng Koh
“Dominant Positive Review Presence"
Somerville Orthodontics
Dr. Moonyoung Lee
"Conversion Rate Tripled in 3 Months"
We use data to drive every marketing decision. Through analytics, targeting, and deep healthcare expertise, we help practices attract stronger new patient inquiries who are more informed, more engaged, and more likely to start treatment.
Each client is partnered with a senior growth consultant who brings real experience in both healthcare and marketing. They are strategic partners dedicated to the practices they serve. Whether you are growing, going through a transition, or focused on profitability, we build marketing systems that align with your business goals.

We combine data-driven insights and industry expertise to connect your practice with the right patients.

Your dedicated growth consultant serves as your main point of contact, guiding strategy and ensuring a smooth, effective path to growth.

Whether you’re expanding, navigating change, or improving profitability, we take a holistic approach to marketing that aligns every effort with your goals and creates lasting impact for your practice.

Your team. Your patients. Your reputation. Strong marketing builds value that lasts. That’s what we deliver.
Our expert team blends healthcare insight and marketing strategy to deliver innovative results.
About Founders
Leon retired from clinical orthodontics after 38 years maintaining two busy practices on Long Island in New York. He received his dental and orthodontic degrees from University of Maryland and Tufts University, respectively and currently maintains a teaching position at Harvard University. He’s also the Director of Orthodontics at the Mount Sinai Hospital in New York. Leon co-founded People + Practice with his daughter Amy, in 2011.
Leon Klempner, DDS
Co-Founder and CEO
Amy Epstein, MBA
Co-Founder and COO
5/5 Star Rating


Trusted by Orthodontics & Healthcare Industry
Posted on Google![]()
Benjamin YuchaTrustindex verifies that the original source of the review is Google.
Our office has been with People + Practice for over a decade, and I cannot recommend them enough! Their professionalism, knowledge, responsiveness, and attention to detail are a rare find in todays orthodontic industry. With Jessie and the team at P+P, its a true partnership. They work tremendously to get to know your practice, your demographic, your culture and your values, then tailor their comprehensive marketing plan to help you succeed. There not a one size fits all plug and play approach. As technology and the world of digital marketing is ever changing, P+P is never complacent and is always evolving to stay at the forefront of the most effective strategies. Their holistic marketing efforts and true practice integration have made them an invaluable piece to our success.Posted on Google![]()
Janice WilmotTrustindex verifies that the original source of the review is Google.
I just recently worked with Amy on the transition and communication of my orthodontic office. She was very professional and personable as well as being flexible scheduling and wanted to make sure the message from the selling doctor was what I wanted to communicate. My team had no problem in implementing the steps to communicate via email, website, social media, etc. Everything was well planned and went smoothly. Thank you for doing a great job. 5 plus stars!!Posted on Google![]()
Paige AsadyTrustindex verifies that the original source of the review is Google.
The team at People + Practice have been amazing to work with from strategy through to execution. They always go above and beyond and come with great ideas to help polish my vision.Posted on Google![]()
Karunesh ChakoteTrustindex verifies that the original source of the review is Google.
Profound working with Amy. Super organized and professional. Everyone raved about her help in communicating our practice transitions.Posted on Google![]()
Spencer SchneiderTrustindex verifies that the original source of the review is Google.
We've been working with People + Practice for a couple years now and it's been a great experience and well worth the investment. We had very minimal social medial presence and basically no search visibility before working with Jessie, and now google reviews are a driver of new patients to my practice. I'd recommend them to anyone looking for help with marketing their practice.Posted on Google![]()
Tom StarkTrustindex verifies that the original source of the review is Google.
People + Practice are the best of the Best! Leon Klempner has assembled a world class team with cutting-edge knowledge of how to run a successful orthodontic practice. He has 'walked the walk' and he really gets it. His daughter Amy Epstein, and Jessie Pressman have been simply phenomenal! Amy is a communications dynamo who created marketing materials that complete reflect our personality and very low pressure approach. Jessie is a tech wizard and she has patiently pulled together and revamped my social media presence, happily overcoming a number of obstacles with humor and grace. My son Michael has joined me recently in practice and they have helped us to navigate many issues and they are pointing us in a positive trajectory of growth and joy. Their fees are very reasonable (don't tell them, but I would pay more for what I am getting!). They treat me like family, and from my perspective they are!Posted on Google![]()
Rob WilsonTrustindex verifies that the original source of the review is Google.
I have only the best things to say about People + Practice! Everyone I've worked with at People + Practice has been great! They truly understand the dental industry and marketing needs of dental practices. From developing a specialized marketing plan for you, to implementation of the marketing plan, they are truly the best! I highly recommend them!Posted on Google![]()
Roxanne RobertsonTrustindex verifies that the original source of the review is Google.
People + Practice has created Star Orthodontics a new website that is patient friendly and allows new patients to contact me all hours of the day or night. P+P also has developed a social media marketing plan and increased the office presence on social media. Lacie has done an amazing job and meets with my team every month reviewing the numbers and monthly marketing plan. Their approach to marketing has been the direct result of a huge increase in New Patient exams and starts at my office. Thanks to Laci and P+P for making it easier for New Patients to find and contact Star Orthodontics. Dr Roxanne RobertsonPosted on Google![]()
David ChambersTrustindex verifies that the original source of the review is Google.
Professional and organized. P&P have been most helpful in sharing their knowledge and providing help in a way that suits our style. Highly recommend.Posted on Google![]()
Ayman SuliTrustindex verifies that the original source of the review is Google.
Choosing them to help with the transition process and lunching now website +logo for the office i took over few months ago was one of the best decision i made as a new business owner, they listened carefully to what my vision was for the office and help me implement it and added a lot of great ideas
“I have known and worked with Dr. Leon Klempner for decades. He was for years a consultant to our practice on attracting patients. His company, People in Practice, was spot on. Then I did an amazingly dumb thing – I hired another firm to help spread our practice message….disaster followed, we declined. I finally came to my senses and brought Leon and his team back…Wow!!!! His guidance was off the charts spot on and valuable. Thank you Leon, for taking us back, your and your team’s amazing time and expertise, and once again putting us on a great path.”
Dr. Terry Selke
Orthodontic Specialists of Lake County
Marketing
Nominated for the Best Industry Podcast Series
Empowering Orthodontists to Grow, Lead, and Thrive in a Changing Industry: People + Practice Nominated at the Netty Awards
Marketing
Your Ortho Supplies Now Process Through Henry Schein Dental!
Marketing
Is the Golden Age of Orthodontics Over or Just Beginning?
Marketing
Stay Informed with Expert Dental Industry Insights
Marketing
Precision Orthodontics with Proven Clinical Excellence
Marketing
Advanced Imaging & 3D Orthodontic Software Solutions
Marketing
Advanced Digital Imaging & Dental Workflow Solutions
Marketing
AI-Powered Remote Monitoring for Modern Orthodontics
Marketing
Dentistry Uncensored Podcast with Howard Farran
Marketing
Dentaltown – The Global Dental Professional Community
Marketing
The Progressive Orthodontist – Online Issues Archive
Marketing
The Golden Age of Orthodontics: Already Ended or Just Beginning?
Marketing
Strategic Growth for Dental Practices
Marketing
Powering Smarter Dental Practices Growth
Marketing
Your Complete Hub for Modern Orthodontic Innovation and Growth