We speak with Mark van Weelde, Vice President of Global Sales and Marketing at Dental Monitoring (DM), a transformative medical technology company that allows patients and orthodontists to communicate remotely to closely monitor treatment. In this episode, we address the role DM can play in helping orthodontists compete with direct-to-consumer companies and how technology allows us to fill a gap in the marketplace providing the patient the convenience and speed they are looking for. We also address a concern of orthodontists that AI might detract from their role as a specialist.
About Our Guest:
Mark van Weelde is the Vice President of Global Sales and Marketing at Dental Monitoring. He was previously with Align Technology as an investor before its IPO in 2001. He bought the Asia-Pacific division of Align Technology and became the exclusive distributor for the Asia-Pacific dramatically growing regional sales.
Founded by orthodontist Dr. Leon Klempner and marketing consultant Amy Epstein, People + Practice is a New York-based digital marketing firm on a mission to unveil the abundant opportunities for practices to thrive. We believe that right now is the Golden Age for provider growth, and we implement digital marketing strategies, technology and services that allow our clients to take advantage of it.