5 content marketing ideas for your orthodontic practice

September 17, 2019

Developing engaging and informative content for your social media posts and blogs can be tough but it’s a great way to show your office is the go-to expert in your region, and that your practice is a fun place to get braces. Below we outline five ideas to get your content kick-started.

Top Five Questions About Invisalign for Adult Treatment

You probably get a lot of questions from adult patients about Invisalign. Use this content to answer the most common questions you get about the clear aligners from patients who are considering the treatment for themselves. We have also developed similar content answering the most asked questions about clear aligners for children.

How is Invisalign like Harry Potter's magic?

Fun post for the tween and teen crowd. Sometimes science is so advanced that it becomes almost indistinguishable from wizardry. Invisalign is powered by the kind of tech that can be considered magical. Get ready patients ready to step into the fantastic world of Invisalign!

Why you should only see an orthodontist

People ask, “why can’t I just order clear aligners online and do it myself?” In this post we reviewed the reasons why an orthodontist is the professional you need to see when choosing any orthodontic treatment, and the potential pitfalls of DIY.

Role of Orthodontist in Sleep Apnea

This is an example of a great educational article that positions you as an expert. There are many studies on the role of orthodontics in the treatment of sleep apnea. Educate your potential patients about how orthodontics is suited for treatment due to their expertise and knowledge. Provide an outlook to the essential role of orthodontists in the treatment of this serious disease.

Use of technology and how it helps patients

Do you have technology such as Dental Monitoring or Rhinogram integrated into your practice? Create an article that describes the benefits of these high tech applications and how they help your office make the process of getting both traditional braces and clear aligners faster and more convenient.

Want to learn more? Contact People & Practice today for a free marketing consultation and find out how we use a combination of marketing strategies to position your practice as the authority in orthodontics in your region to attract and convert more patients.

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