OPTIMIZE Your Practice

Optimizers

Optimize your practice with targeted programs that strengthen practice brands.

Our suite of optimizers are designed to enhance practice brands, from web presence to the in-office experience. Whether it’s a new logo to reflect a practice’s tech-forward approach, transition communications to transfer trust from one doctor to another or a sales-focused website that differentiates, our programs solve the most common practice brand challenges.

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Website Development

We know how patients use the Internet to make their decisions and we use that knowledge to develop websites that convert. We design our websites to work hand-in-hand with our marketing initiatives to encourage qualified new patients to schedule appointments.

Search Engine Optimization

At People + Practice, our approach to SEO has three pillars: Relevance, Structure and Authority. We focus on these three areas in order to increase your visibility in organic local search results. It is important to us not only to understand how your site is performing, but also to keep an eye on your competition. We will consult with you regularly to build a strategy that increases the organic visibility of your website in the geographic areas that matter most to you, and for the services you most want to highlight.

Transition Communications

Patients choose your practice for many good reasons, but particularly because they trust you, your doctors and your team. When making a change - whether it’s bringing on a new doctor, someone retiring or any other major change - it is crucially important to communicate with all stakeholders early, honestly and often, to ensure there's a transfer of that trust. Forgoing communication will result in a possible backlash - lost patients, hesitant referral sources, negative word-of-mouth, and erosion of the reputation and trust you spent years building.

Branding

Our branding work updates the practice brand image to reflect its core values and messages. We inventory all existing brand assets, interview the doctors and any key team members, and then conduct a competitive brand analysis to be sure we differentiate. Then, we conduct a style exercise to determine individual tastes and where they converge. From there we develop a strategy document that encapsulates the goals moving forward and begin development of the logo and stationery designs.

Case Study:
Bruno Orthodontics

Developing a sophisticated and unique brand and market presence in a highly competitive market.

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