OPTIMIZE Your Practice

We know how patients use the Internet to make their decisions and we use that knowledge to develop websites that convert. We design our websites to work hand-in-hand with our marketing initiatives to encourage qualified new patients to schedule appointments.

At People + Practice, we offer two flexible SEO plans, both of which begin with a comprehensive audit to gather data, which we use to offer recommendations and set objectives for your website. Our primary goal is to enhance your visibility in organic and local search results and keep a close eye on your competition. By increasing your website traffic, we strive to help you attract more potential patients and stay ahead of the curve in your community.

Patients choose your practice for many good reasons, but particularly because they trust you, your doctors and your team. When making a change - whether it’s bringing on a new doctor, someone retiring or any other major change - it is crucially important to communicate with all stakeholders early, honestly and often, to ensure there's a transfer of that trust. Forgoing communication will result in a possible backlash - lost patients, hesitant referral sources, negative word-of-mouth, and erosion of the reputation and trust you spent years building.

Our branding work updates the practice brand image to reflect its core values and messages. We inventory all existing brand assets, interview the doctors and any key team members, and then conduct a competitive brand analysis to be sure we differentiate. Then, we conduct a style exercise to determine individual tastes and where they converge. From there we develop a strategy document that encapsulates the goals moving forward and begin development of the logo and stationery designs.