OPTIMIZE Your Practice

We know how patients use the Internet to make their decisions and we use that knowledge to develop websites that convert. We design our websites to work hand-in-hand with our marketing initiatives to encourage qualified new patients to schedule appointments.

At People + Practice, our approach to SEO has three pillars: Relevance, Structure and Authority. We focus on these three areas in order to increase your visibility in organic local search results. It is important to us not only to understand how your site is performing, but also to keep an eye on your competition. We will consult with you regularly to build a strategy that increases the organic visibility of your website in the geographic areas that matter most to you, and for the services you most want to highlight.

Patients choose your practice for many good reasons, but particularly because they trust you, your doctors and your team. When making a change - whether it’s bringing on a new doctor, someone retiring or any other major change - it is crucially important to communicate with all stakeholders early, honestly and often, to ensure there's a transfer of that trust. Forgoing communication will result in a possible backlash - lost patients, hesitant referral sources, negative word-of-mouth, and erosion of the reputation and trust you spent years building.

Our branding work updates the practice brand image to reflect its core values and messages. We inventory all existing brand assets, interview the doctors and any key team members, and then conduct a competitive brand analysis to be sure we differentiate. Then, we conduct a style exercise to determine individual tastes and where they converge. From there we develop a strategy document that encapsulates the goals moving forward and begin development of the logo and stationery designs.