People

Leon retired from clinical orthodontics after 38 years maintaining two busy practices on Long Island in New York. He received his dental and orthodontic degrees from University of Maryland and Tufts University, respectively and currently maintains a teaching position at Harvard University. He's also the Director of Orthodontics at the Mount Sinai Hospital in New York. Leon co-founded People + Practice with his daughter Amy, in 2011.

Amy harnesses her 20 years of experience in marketing communications, branding and public relations to help orthodontic practices grow. Amy has an MBA in Marketing from the Zicklin School of Business at Baruch College and a BS in Marketing from the University of Maryland. Amy co-founded People + Practice in 2011.

Jessie is passionate about fueling practice growth for the doctors and teams that make healthcare happen. Her 20 years of experience managing people and marketing for small businesses, combined with her positivity and innovative nature, has fueled People + Practice's growth over the past decade. With an eye for efficiency and growth opportunities, Jessie leads the P+P team of Growth Consultants, helping them navigate the complex marketing landscape to achieve their business objectives by providing strategic guidance and actionable solutions.

Lacie began working in the orthodontic industry in 1999 and has experience in many areas of practice operations including chairside assisting, taking records, schedule coordination treatment coordination and marketing. She has also worked as a practice consultant, helping to train Treatment Coordinators, set up marketing strategies and help strengthen team culture and morale. She quickly fell in love with marketing and has worked hard to combine her love of graphic design and marketing communications with her passion for orthodontics.

Maggie-Jean is a founding member of P+P, providing stellar client service since 2011. She ensures that everyone she works with receives personalized, creative, forward-thinking ideas and implementation that drive their business forward. Maggie-Jean graduated from Marist College with a BS in Psychology and also graduated from Peconic Bay Medical Center with a certification in Radiologic Technology. She spent four years working with Dr. Leon in clinical practice as a patient concierge and marketing manager.

Ashley comes to the People + Practice team with a 10 year background in marketing for consumer packaged goods, with extensive experience running multi-faceted national campaigns. With a passion for curating compelling narratives and forging new paths of business growth, she’s committed to helping bring her clients a diversified marketing strategy that creates lasting impact.

Arash heads up the Digital Advertising division of People & Practice, where he is responsible for introducing your practice to new prospective patients. He has over a decade of experience supporting small local businesses connect more effectively, and authentically with their surrounding communities. Prior to joining People & Practice, Arash worked with a number of start-ups bringing products to market in the small business marketing and proximity marketing spaces. Arash holds an MBA in Marketing from San Francisco State University and a BFA from The School of the Art Institute of Chicago.

Jana has extensive experience in online marketing and social media, working with several highly successful organizations. She has overseen digital promotion strategies, led development of major editorial and social initiatives, created, curated and published compelling digital content, and managed all aspects of daily operations for various robust online destinations focused on community and interactivity.

With over 23 years of in-office experience Brandi has a true understanding of the inner workings of an orthodontic practice, and what it takes to thrive. She has held several different positions including chairside assistant and laboratory manager, where she managed an in-house lab for four busy practice locations - even creating specialty appliances. Brandi also received in-depth training on uLab Systems applications and creating custom aligners. 

Erica comes to P+P with a strategic mindset and over 10 years’ experience in tactical and strategic consumer marketing. Erica is a data-driven consultant who will bring a new dimension of creativity and guidance to your program. With a passion for content development, Erica is able to bring your strategic goals to life in the form of compelling messaging and promotional direction.