People

Leon retired from clinical orthodontics after 38 years maintaining two busy practices on Long Island in New York. He received his dental and orthodontic degrees from University of Maryland and Tufts University, respectively and currently maintains a teaching position at Harvard University. Leon co-founded People + Practice with his daughter Amy, in 2011.

Amy harnesses her 20 years of experience in marketing communications, branding and public relations to help orthodontic practices grow. Amy has an MBA in Marketing from the Zicklin School of Business at Baruch College and a BS in Marketing from the University of Maryland. Amy co-founded People + Practice in 2011.

Jessie has over 15 years of experience helping businesses grow through sales and marketing. Always looking for ways to improve our efforts and client success, Jessie is constantly innovating. She holds a dual Bachelors in Theatre and Politics from Brandeis University and prior to joining P+P, served in a leadership role for multiple technology companies.

Andreea has 12 years of experience identifying insights and translating them into effective digital marketing strategies. Before joining P+P, she was the Head of Digital Marketing for one of the leading commercial property investors in Central and Eastern Europe. She has a BA in Communication and Public Relations from the National University of Political Studies and Public Administration (SNSPA) in Bucharest, Romania.

Maggie-Jean is a founding member of P+P, providing stellar client service since 2011. She ensures that everyone she works with receives personalized, creative, forward-thinking ideas and implementation that drive their business forward. Maggie-Jean graduated from Marist College with a BS in Psychology and also graduated from Peconic Bay Medical Center with a certification in Radiologic Technology. She spent four years working with Dr. Leon in clinical practice as a patient concierge and marketing manager.

Gregory is committed to developing comprehensive marketing programs that fit his clients' needs and nurture the growth of their practices. Prior to working at People & Practice, Gregory consulted on marketing projects and communications for a variety of small businesses and non-profit organizations. He also runs a private music studio, and takes pride in fostering his students' love for music and preparing them for successful auditions into many of New York City’s most prestigious music programs. Gregory holds degrees from Manhattan School of Music and Bard college.

Lacie began working in the orthodontic industry in 1999 and has experience in many areas of practice operations including chairside assisting, taking records, schedule coordination treatment coordination and marketing. She has also worked as a practice consultant, helping to train Treatment Coordinators, set up marketing strategies and help strengthen team culture and morale. She quickly fell in love with marketing and has worked hard to combine her love of graphic design and marketing communications with her passion for orthodontics.

Maxfield is committed to helping his clients successfully grow their practices by implementing thoughtful and effective marketing strategies. His previous work entailed business management, development and social media marketing where he gained an appreciation for the power that digital marketing has in helping businesses thrive. Max is passionate about working in an industry that promotes health and wellness and is excited to help his clients connect with new patients.

Arash heads up the Digital Advertising division of People & Practice, where he is responsible for introducing your practice to new prospective patients. He has over a decade of experience supporting small local businesses connect more effectively, and authentically with their surrounding communities. Prior to joining People & Practice, Arash worked with a number of start-ups bringing products to market in the small business marketing and proximity marketing spaces. Arash holds an MBA in Marketing from San Francisco State University and a BFA from The School of the Art Institute of Chicago.

Jana has extensive experience in online marketing and social media, working with several highly successful organizations. She has overseen digital promotion strategies, led development of major editorial and social initiatives, created, curated and published compelling digital content, and managed all aspects of daily operations for various robust online destinations focused on community and interactivity.

Betsy has valuable experience in social media marketing and business strategies. Prior to joining P+P, she worked with a world-wide non profit organization where she created and shared compelling content in an effort to bring awareness to wider audiences. Betsy has her BA in Marketing Strategies from the University of North Carolina in Wilmington.

With over 23 years of in-office experience Brandi has a true understanding of the inner workings of an orthodontic practice, and what it takes to thrive. She has held several different positions including chairside assistant and laboratory manager, where she managed an in-house lab for four busy practice locations - even creating specialty appliances. Brandi also received in-depth training on uLab Systems applications and creating custom aligners.

Marci has been in the dental field for the past 35 years. With 20 years of experience as Treatment Coordinator for Dr. Leon, she ended her tenure with a 95% conversion rate. She takes her philosophy of “Kindness to the Close” with her as she trains TCs at other practices. Helping treatment coordinators reach their full potential is just part of her work at People + Practice. She also takes that incredible conversion rate and puts it to use as our Conversion Plus Concierge Coordinator.