AAO Lecture: Future-proof Your Digital Marketing

Join People & Practice's co-founders, Dr. Leon Klempner and Amy Epstein, MBA, at the 2018 AAO Annual Session in Washington DC for one of two lectures on what works and what doesn't in digital marketing in the age of technology. Saturday, May 5, 2018 3:40 PM - 4:40 PM Orthodontic Staff Program Room 145 - Street Level Sunday, May 6, 2018 8:00 AM - 9:00 AM Orthodontic Staff Program Room 145 - Street Level About the sessions With the growing prevalence of retail dentistry, solo practitioners and small group practices are at risk of becoming commoditized in the eyes of the patient. If the perception is that the standard of care and experience is the same everywhere why wouldn’t you choose the practice with the most flexible hours and lowest prices? To avoid being commoditized and forced to compete solely on convenience or affordability you must build trust with potential new patients before they step through your door. That means activating online so that you show up in a positive light when a new patient searches for you, and proactively reaching out to those people who you know would make the best new patients. This lecture will demonstrate how to accomplish this by solidifying your online reputation, connecting with your current and prospective patients on the media they use, and educating your target audience using the most effective online marketing tools available today. After this lecture, you will be able to:

1. Introduce, educate and build trust with your target audience members through patient education
2. Ensure all of your digital and analog “touch points,” or ways a prospective new patient interacts with your practice, are managed
3. Activate current patients to market for your practice, serving as brand champions that refer you to friends

To register for the 2018 AAO Annual Session click here.