Creating Orthodontic Content Marketing That Converts

January 15, 2021

At People & Practice we are all about the content but not all content is the same. Anyone who has tried to create marketing for themselves without professional help knows how hard it is to come up with good ideas and translate them into effective communications. Especially content that converts into paying patients.

A study by DemandMetric says that content marketing can cost 62% less than traditional marketing but will generate almost 3 times as many leads.

Anchor content is a marketing term for interesting, unique content that serves as a foundation for other marketing channels - like email, social, and advertising.

Our agency specializes in creating anchor content that differentiates you from your competition and creates trust in your practice. You just can’t use any old content. Your content has to shine. It has to be unique enough to peak people’s interest, compelling enough to be shareable, and informative enough to make readers click to find out more about your practice.

Stats from the Content Marketing Institute shows that 72% of marketers say digital content marketing increases engagement. Almost three-quarters of them say it has increased the number of leads.

Good content that resonates does not come out of thin air. It takes research and planning, skill to write, and know-how to distribute at the right times and over the right channels.

Orthodontists - like most small business owners - know that they need to be producing more content but are usually much too busy to research, write, edit, and promote it themselves.  That’s where People & Practice comes in. Along with online reputation management, traditional marketing services, and social media marketing, we excel at creating effective content.

When you’re ready to supercharge your marketing and covert more patients, give us a call. Contact People & Practice today by clicking here to request a free marketing analysis, call 888.866.DOCS, or email [email protected].

Photo by Suzy Hazelwood from Pexels

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