Here’s a secret: there is no secret to get your social media content to go viral. No one knows the magic formula. Sometimes it’s accidental and sometimes the stars just align. So, while there’s no guarantee your followers will repost all your great content, there are ways to increase your chances. Below we provide a few quick tips specifically for orthodontists to get patients to start posting online about your practice.Encourage selfiesIf there’s one thing people love more than great pictures, it’s great pictures that they’re in. That’s why selfies are so popular. People will check into your business when they take pics so make sure there are strategic places around your office that encourage selfie-taking, especially on big days like when braces come off. Social media is a very visual medium and a picture is worth a thousand likes. We hope!Create shareable content that’s funHow-to posts about braces and educational content do not have to be boring. Make the tone of your posts fun and even go off-topic a bit if appropriate. Add an image to every blog post and keep them short. People tend to skim online when reading so it’s best to keep posts very short and break them up into lists or small sections. Also, spend time brainstorming some topics you want to talk about and keep them aside for times when you’re struggling for ideas. The key here is to make everything bite sized.Remind them what to do with your contentBelieve it or not, people need to be told what to do with your content on the web. Don’t be afraid to include a call to action at the end of your post asking people to share. If you have a blog on your website make sure you use a service like ShareThis or AddThis so it’s easy for people to share it to their social media networks. When you post content on social media, politely ask people to like and share. Remember, it never hurts to ask!Engage with your fansEven orthodontists have fans. If you have invested some time in making your pages active and fun there will be people who come back to see what’s new. Engage with your most active users and tag them in posts. Make sure someone is always monitoring your social media accounts. If anyone comments on your page, reply in a timely fashion. If someone tags your business in a post, share it to your page and comment on it thanking them. Social media is a two-way communication tool so you have to do more than just post your latest news. Talk to your patients on social media. Don’t be shy.Want to learn more about how you can supercharge your marketing? Our work builds trust in your practice online to help you get new patients in a digital era by convincing them (before even meeting you) that you’re the practice to choose. For more information, or a free marketing analysis, you can contact People & Practice today at 888.866.DOCS, or by email at [email protected].
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Founded by orthodontist Dr. Leon Klempner and marketing consultant Amy Epstein, People + Practice is a New York-based digital marketing firm on a mission to unveil the abundant opportunities for practices to thrive. We believe that right now is the Golden Age for provider growth, and we implement digital marketing strategies, technology and services that allow our clients to take advantage of it.