Notice something different in your Google Search this week? You know that box on the right hand side of your search results that displays a local business? It’s changed.
Google has upped its game. Instead of only relying on Google Reviews to present local businesses they’re now aggregating information from across the web and across different review sites and displaying it along side their own. Take a look below to see what I mean.
Here’s how your practice looks now:
As Director of Reputation Management for People & Practice I continually tell orthodontists, dentists and other doctors that having a well rounded online presence is crucial to a winning strategy. It’s not enough to only have reviews on HealthGrades or Facebook or Google or Yelp; you need reviews on all of them.
We’ve always focused on this as a winning strategy - now Google has made it imperative. Even Google is saying that you can't only rely on Google reviews any more, you need to make sure your patients are spreading the love across all the review sites prospective new patients might consider.
It’s specifically for this reason that we work to increase your online reputation across the board. Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”
At People & Practice we do things differently. Our goal is to make sure doctors are focusing on their reputation as it’s projected online. And instead of it taking 20 years to build an online reputation, we help doctors amass real reviews from actual patients effectively and ethically - across ALL review sites.
Contact us today for more information about how we can help grow your practice through on-line reviews: 347-762-6330 or firstname.lastname@example.org.
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Founded by orthodontist Dr. Leon Klempner and marketing consultant Amy Epstein, People + Practice is a New York-based digital marketing firm on a mission to unveil the abundant opportunities for practices to thrive. We believe that right now is the Golden Age for provider growth, and we implement digital marketing strategies, technology and services that allow our clients to take advantage of it.