Social media is a powerful way to amplify your message, reach potential patients who may not be aware of your practice, and get your current clients to promote your service to their network by engaging with your content.
You have noticed a new way Facebook has been portraying comments to posts on your page.
According to Facebook:
"To improve relevance and quality, we’ll start showing comments on public posts more prominently when:
We will continue to take other signals into account so we do not prominently show low-quality comments, even if they are from the person who made the original post or their friends."
If you want to boost engagement of your posts, try to engage with commenters who will encourage discussion (like Top Commenters or Discussion Starters). According to socialmediatoday.com:
“So, if you want to try and engage with more comments on your Page posts - which you should because it will likely help to boost your post reach - you should look to reply to those that will encourage more discussion, and prompt other users to either like or reply.”
Bottom line is to engage within the comment section of your posts. Don’t just set it and forget it. You have to be actively involved and take notice of who is a top or more engaging commenter on your posts.
For a full article on this topic, click here.