McGill Advisory: How Facebook Changes May Affect Your Marketing Efforts

Our article on how changes to demographic targeting options on Facebook advertising will affect orthodontic practice marketing was recently published in the latest issue of McGill Advisory.

The changes will affect how advertisers can target audiences. Already many marketers have seen a drop in their traffic from Facebook ads.

At People + Practice we are able to sidestep this issue altogether because we spend a lot of time creating custom audiences for each of our clients, based on our own data. We rarely rely on specific prebuilt targeting demographics on Facebook like the ones that have disappeared, or may be impacted in the future.

Read the full article here.