Read: Journal of Clinical Orthodontics Article Written by People & Practice

December 11, 2017

The Journal of Clinical Orthodontics invited our founders, Leon Klempner, DDS and Amy Epstein, MBA, to write an article about marketing a practice to the Millennial generation. In his preface to the article, Contributing Editor Robert S. Haeger, DDS, MS, praised the piece. He said that "after reading (and re-reading) this article, you will have a much better understanding of the space Millennials operate in, which platforms to target, and what information is important to them, as well as the relevance of staying current with technology to market your office." Millennials are not only sharing on the web, but they are making purchase decisions based on recommendations from friends on social media and reviews posted on sites like Google and Yelp. If you are not managing your practice’s social presence and online reputation, you will be invisible to the Millennial consumer. This generation’s consumers are spread thin in terms of time commitment: they depend on virtual interactions such as depositing checks through a mobile app, ordering groceries through Amazon’s Alexa, or resolving billing issues on a virtual chat bot. To connect with them, you need to be technology-enabled and interactive in the way you run your practice and in your marketing. Head over to the JCO website to read "The Future Is Now: How Millennials, Tech, and a Chess-Playing Computer Are Changing Orthodontics."  
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