Don't be Afraid to Try Something New at Your Practice!

The future is only scary if you’re not prepared for it. When I was running my orthodontic practice (not so long ago!), I made sure I was prepared for the future by learning the latest and greatest in technology. Not only the scanners and materials that helped me create thousands of beautiful smiles (it’s almost Halloween so I guess I should I say Boo-tiful smiles), but also the technology that helped me promote my practice in an ever-changing world. I learned to embrace the internet, social media and online review systems. I didn’t wait for things to pass me by. I tried to stay ahead of it all. Sure, sometimes I was confused or scared by new tech. Instead of ignoring it and hoping it would go away, I learned more about it. I used these new marketing channels to my advantage. At People & Practice, I now use everything I learned about digital marketing to help other orthodontists not only survive, but thrive, by helping them connect to the right patients. And, my team and I continue to stay on top of the latest trends to make sure nothing passes our clients by. You can do this too. Check out all the free marketing tips we share on our blog to get a feel for what we can do for your practice. If interested, contact me for a free marketing consultation and let me help you reverse the downward or static trend! Dr. Leon Klempner Co-Founder & CEO People & Practice, LLC