Thirteen years of partnership: Morrone, Kaye & Yucha Orthodontics and People + Practice

When People + Practice first partnered with Morrone, Kaye & Yucha Orthodontics (then Morrone & Kaye Orthodontics) in the summer of 2013, the practice was a husband-and-wife orthodontic team with a clear philosophy: exceptional results matter, but relationships matter just as much. That belief in treating patients like family and creating smiles meant to last a lifetime has remained constant for more than a decade.

From the earliest days, the partnership focused on building trust and visibility through reputation management and social media, the primary services we were offering at the time. Morrone & Kaye was already a heavy Invisalign practice, and together we helped sharpen that strength into regional leadership. Over time, the practice earned Diamond Plus Invisalign Provider status and became a Premier Invisalign provider in South Jersey, reinforcing its reputation for delivering outstanding results efficiently and exceeding patient expectations. As both organizations evolved, so did the scope of the partnership.

That partnership resulted in extraordinary growth for the practice and in 2019, People + Practice supported another major milestone: welcoming Dr. Benjamin Yucha as a new partner and guiding the transition to what is now Morrone, Kaye & Yucha Orthodontics. That evolution reflected more than a name change, it marked a growing practice committed to blending clinical excellence with a deeply personal patient experience.

Then came one of the most disruptive periods in healthcare history. Throughout the COVID-19 pandemic, People + Practice worked alongside MKY to adapt messaging, patient communication, and digital strategy in real time, ensuring continuity, clarity, and confidence during uncertainty.

Today, the relationship spans a fully integrated marketing ecosystem. People + Practice built a new practice website to reflect its core values of warmth, transparency, education, and trust, while layering in full-service PatientCue™ (People + Practice’s all-in-one HIPAA compliant software that manages the cycle from inbound lead to patient review), SEO, and ongoing digital optimization across two southern New Jersey locations. This marketing system is designed not just to drive growth, but to support the kind of patient experience MKY is known for: informed, comfortable, and genuinely personal. The results are clear and measurable - from 2016 to 2025 MKY has grown in both new patient inquiries and new patient starts, proving the value of a holistic and comprehensive approach to engaging with your digital audience.

And as the marketing engine matured, MKY found additional opportunities to unlock even more growth. After talking to us at the AAO last year, Dr. Yucha implemented Dr. Klempner’s recommended flexible financing approach, extending terms and keeping monthly payments low. People + Practice built campaigns around that shift, contributing to a sustained increase in conversion rate, keeping them well above the industry average for the 2nd half of 2025.

Morrone, Kaye & Yucha’s commitment to patients is also reflected in the practice’s online reputation. Since July 2013, they have earned over 1,000 patient reviews across the web, with a 5.0 average star rating on Google at both practices. Behind that metric is years of proactive engagement and resolving any patient concerns offline, to protect the trust the practice works so hard to build.

“Our office has been with People + Practice for over a decade, and I cannot recommend them enough,” said Dr. Yucha. “Their professionalism, knowledge, responsiveness, and attention to detail are a rare find in today’s orthodontic industry. They take the time to understand your practice, your culture, and your values, then tailor a comprehensive marketing plan to help you succeed.”

Almost thirteen years in, Morrone, Kaye & Yucha Orthodontics isn’t just a long-standing client, it’s a true partnership.