Video Killed The Radio Star... Or Did It?

November 26, 2018

MTV famously launched, almost 40 years ago, tongue firmly in cheek by choosing “Video Killed the Radio Star” by The Buggles for their first video. As it turned out, MTV did not kill radio but it did significantly disrupt the music industry. It put rock stars into people’s living rooms like never before. Twenty-four hours a day, seven days a week you could see and hear your favorite music on cable television. This creative disruption changed the way musicians marketed themselves and sales of popular MTV bands skyrocketed. With the snap of a finger, one medium took over another. Artists were forced to adapt to the new channel or they died out. Everyone wanted their MTV! Sound familiar? The last few years have seen a variety of businesses disrupted by new technology. Retail stores, music publishers, taxis, hotels. You can add Orthodontists to the list as well. The story is now well-told : independent practices are seeing clients chose alternatives like mail-order aligners over traditional orthodontics. There is no doubt this is a game-changer in the industry. And it’s not going away anytime soon. On the flip side, YOU can be a rockstar too! Some orthodontic practices think the only way to put patients back into chairs is to cut fees and reduce margins. Not true. A low-fee model is NOT your only way to compete. Like rock musicians in the Eighties, you will have to adapt. Let’s face it, haven’t you always wanted to be a rock star? Well, here’s your chance! On Wednesday, December 12th People & Practice will be presenting a webinar with the AAO titled “A Low Fee Model is Not Your Only Option.” Learn to adjust to this new business environment by communicating your expertise and the high quality services you provide while focusing on acquiring new patients who are willing to pay for it. We encourage you to sign up today for this webinar and be a rock star! Register now!

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