Want to Compete With Big Business? Tap Into Your Relationships | DentalTown
January 20, 2016
The following is an excerpt from Dr. Leon Klempner's article on Practice Management in DentalTown Magazine:
"The reality of business is that corporate groups, affiliations, and conglomerates often replace small-business owners, and can do so efficiently.
We know that in theory, but it’s much more prolific when it affects us on a personal level. The dental profession is beginning to suffer from this very issue, and it’s manifesting in lower rates of patient acquisition and retention.
This downward trend is proportional to the rise of corporate entities in the dental industry—namely, dental service organizations (DSOs). If we are to stand up to our corporate counterparts, it will be critical for us to harness our strengths and leverage the communications tools at our disposal to attract new patients and retain current ones. To do this, we must first understand what draws patients to DSOs."
Click here to download the full article.For more information on how People & Practice can help your Dental or Orthodontic practice, please reach out! Contact us.
How Can We Help You Grow?
AS FEATURED IN
Founded by orthodontist Dr. Leon Klempner and marketing consultant Amy Epstein, People + Practice is a New York-based digital marketing firm on a mission to unveil the abundant opportunities for practices to thrive. We believe that right now is the Golden Age for provider growth, and we implement digital marketing strategies, technology and services that allow our clients to take advantage of it.