Conversion Optimization Case Study - Somerville Orthodontics

RELYING ON EXPERIENCED CONVERSION CONCIERGES TO QUALIFY WEBSITE LEADS AHEAD OF THE CONSULTATION FREED UP VALUABLE DOCTOR TIME AND IMPROVED CONVERSION.

Dr. Moonyoung Lee engaged People + Practice for its Marketing Plus suite of services which began generating leads. However as a startup orthodontic practice without a dedicated Treatment Coordinator, Dr. Lee needed a way to efficiently manage inbound new patient inquiries.

With the addition of People + Practice’s Conversion Plus program, our experienced conversion concierges qualified his website leads and passed them to the practice when they were ready to schedule a consultation. This freed up time for Dr. Lee to focus on providing the best possible care to his patients.

What We Did

Promoted a tiered treatment option to capitalize on the growing market of people interested in a smaller scope of treatment.

Raised brand awareness through digital advertising and social media for the new practice in the target geographic area and among those who would make the best new patients.

Implemented a Virtual Consultation option to gather information from new patient inquiries ahead of the consultation, to help Conversion Concierges qualify them ahead of a consultation.

Grew visibility and credibility for the practice through a comprehensive Reputation Management program, resulting in a 5.0 Star rating on Google.

RESULTS

Over the course of six months the Conversion Plus program increased Dr. Lee’s conversion rate increased by threefold. Only the most qualified candidates were seen in the office, optimizing Dr. Lee’s time and allowing him to focus only on qualified patients in consultations.

I've never had a better patient conversion rate than with People + Practice’s Conversion Plus Program. I appreciated that their Conversion Concierges were experienced with treatment coordination, understood the orthodontic industry and took time to get to know me and my practice.

- Dr. Moonyoung Lee // Somerville Orthodontics

AS FEATURED IN

Results - Somerville Orthodontics