Ep 14 - Talking With Amy Demas

May 12, 2020

We speak with Amy Demas, president of Communicate Excellence, about the importance of practice communication for your front office. In the new normal, best practices for communication are vital as your staff will be overburdened with new and current patients asking questions about scheduling appointments, navigating your practice’s changes to accommodate social distancing and safety, and transitioning from all virtual appointments.

Topics covered in this episode include:

  • Why it’s so important to provide specialized communication training to your entire staff, not just your TC
  • What surprises - positive and negative - has she heard after listening to over 10K calls a year.
  • Value that coaching adds over just doing your own online research
  • Amy’s three phase approach to training staff
  • Importance of delving into the data for insights and improvements on practice conversions and customer service

Achieving practice growth isn’t as simple as it used to be. But with groundbreaking technology and new communication channels to reach more patients, People + Practice is an orthodontic marketing agency that firmly believes that there’s never been a better time to be in practice. 


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