Ep 16 - Talking with Greg Pellegrom, CEO of SmileSnap

July 13, 2020

During this 30-minute podcast episode we speak with Greg Pellegrom, CEO of SmileSnap, a company that develops software for virtual dental consultations that integrates with your current workflow. We talk about how technology that promoted online, remote appointments provided a lifeline for offices and patients during the COVID-19 pandemic but also extends beyond this use to the future of orthodontic practices.

We also discuss:

  • The acceleration of the disruption of the orthodontics industry
  • How integrating virtual consultation solutions on your website helps start new cases
  • The importance of marrying a digital marketing strategy with new technology solutions to convert patients
  • How virtual technologies like SmileSnap can make your practice more efficient
  • Providing a great digital experience that translates into a great office experience
  • The advantage of SmileSnap in its usability and design applications
  • What is in the future for SmileSnap?

About our guest:

Greg Pellegrom is CEO and co-founder of SmileSnap. Greg spent 15 years in orthodontic technology sales with companies like Forestadent, OrthoAccel, and 3M. With the explosion of the direct-to-consumer aligner market, Greg saw an opportunity to create a company that connects orthodontics with patients through a convenient and transparent virtual experience. SmileSnap is installed in nearly 1,500 offices and has managed almost 40,000 virtual consultations.


SmileSnap website

Achieving practice growth isn’t as simple as it used to be. But with groundbreaking technology and new communication channels to reach more patients, People + Practice is an orthodontic marketing agency that firmly believes that there’s never been a better time to be in practice. 


Subscribe to our Podcast

How Can We Help You Grow?