Ep 21 - Talking With Dr. Keith Dressler About Changes in How Our Target Audience Communicates

January 22, 2021

In this podcast episode, we invite Dr. Keith Dressler, CEO of Rhinogram, a cloud-based, HIPAA-compliant telehealth communications system, to talk about how the communication style of our target audience has changed. We dig into how orthodontists need to adapt to speak with patients in the future with Dr. Dressler. By evolving communication to partly virtual means orthodontists can increase profitability. Covid has made us all take a hard look at how we reconfigure our practices physically and our processes, providing a forced test case on going virtual.

In this episode, we recap some important topics like:

  • Marketing strategies to help practices acquire new patients
  • Opening up your practice to a larger service area
  • Telegraphing benefits to the patient of new orthodontic technology through marketing
  • New features coming to Rhinogram this year
  • Importance of patient consent in text communication beyond HIPAA

Achieving practice growth isn’t as simple as it used to be. But with groundbreaking technology and new communication channels to reach more patients, People + Practice is an orthodontic marketing agency that firmly believes that there’s never been a better time to be in practice. 


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