In this 30 minute podcast we speak with Kevin Dillard, who is the founder of Clear Blue Smiles, a direct-to-consumer aligner company that has solved a problem many orthodontists and consumers are concerned about: professional orthodontic oversight. Clear Blue Smiles utilizes an orthodontist in every case using Direct Monitoring to remotely monitor treatment. The most important point that Kevin stresses is that orthodontics is a complex biological process, and if treatment is not started and overseen by a professional you don’t know if it’s going to be safe or if it’s going to have a good outcome. In addition to serving as CEO and co-founder of Clear Blue Smiles, Kevin is a thought leader and legal expert in the industry. He served 18 years as an executive at the AAO as legal counsel.
In this episode, we address other important topics like:
How Clear Blue Smile is different from other direct to consumer aligner companies
Outlining the business relationship between Clear Blue Smiles and the orthodontists who take on their clients
The two big problems that Clear Blue Smiles helps to solve for many orthodontic offices
Feedback from consumers and orthodontists so far to Clear Blue Smiles’ business model
Kevin Dillard is the CEO and co-founder of Clear Blue Smiles. He spent 18 years as legal counsel at AAO, helping to shape the message regarding DIY orthodontics and spearheading Federal lobbying efforts at AAO.
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Founded by orthodontist Dr. Leon Klempner and marketing consultant Amy Epstein, People + Practice is a New York-based digital marketing firm on a mission to unveil the abundant opportunities for practices to thrive. We believe that right now is the Golden Age for provider growth, and we implement digital marketing strategies, technology and services that allow our clients to take advantage of it.