Ep 33 - Talking About the Digital Future of Orthodontics With Chris Bentson of Bentson Copple & Associates

January 18, 2022

On this episode of People & Practice, Dr. Leon speaks with Chris Bentson, who is highly knowledgeable on the business side of orthodontics. Chris is partner at Bentson Copple & Associates, which serves the orthodontic community on best practices on running an orthodontic practice. Tune in to this episode, or watch now to learn more from Chris and Dr. Leon as they talk about what the future looks like for orthodontics! In this episode, we address other important topics like:

  • Chris talks about where the investment venture capital money is in the orthodontic market
  • The importance of spending time investing in the digital technology that supports orthodontic practices
  • Chris takes questions from listeners: how virtual platforms like remote monitoring and consults, improve profitability and increase capacity for growth
  • Rethinking the footprints of an orthodontic office
  • Solo practices vs. large corporate practices

Key Takeaways:

  • Keeping up with technology and digital advances in an orthodontic practice is important in patient care and satisfaction which gives patients easier access to care

About Chris Bentson:

Chris Bentson is a partner at Bentson Copple & Associates, which serves the orthodontic community by performing practice valuations, providing recruiting services, and negotiating transactions with both buyers and sellers. Chris has authored dozens of articles published on the business of orthodontics in numerous orthodontic publications. He also serves as Editor-in-Chief of the Bentson Copple reSource, a quarterly newsletter focused on the business aspects of running a successful orthodontic practice.

Achieving practice growth isn’t as simple as it used to be. But with groundbreaking technology and new communication channels to reach more patients, People + Practice is an orthodontic marketing agency that firmly believes that there’s never been a better time to be in practice. 


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