Ep 4 - Talking with LeeAnn Peniche

We speak with LeeAnn Peniche about the techniques and efficiencies needed to run a modern orthodontic practice. Peniche is the founder and president of Peniche & Associates, a company that teaches orthodontists about the processes and marketing they need to excel in the business of orthodontics. In this episode we engage Peniche about her business philosophy and recommendations including topics like how to increase pure conversion numbers, assessing if a patient is open to virtual consultations, and the best way to implement limited treatment options into your practice. IN THIS EPISODE:

• Addressing poor conversion rates and simplifying the process to get patients to yes
• How patient demographics changes the way we communicate with them
• Technological differentiators orthodontists have at their disposal to conduct more exams per day and increase patient acceptance
• The benefits of advising patients on limited treatment for those who want a social six fix to get their “selfie smile” - as long as doctor takes full records and presents the options
• LeeAnn Peniche’s tips for running a better practice

Achieving practice growth isn’t as simple as it used to be. But with groundbreaking technology and new communication channels to reach more patients, People + Practice is an orthodontic marketing agency that firmly believes that there’s never been a better time to be in practice.