Ep 9 - Talking with Landy Chase

We speak with Landy Chase, president and CEO of Ortho Yes, an orthodontic business consultancy that specializes in training practices how to increase their start rates with effective and detailed procedures for all members of the office staff. He is also an author of five books on the subject, In this episode we speak with Landy about how your office can start more cases and improve overall conversion rates. The secret? It’s not improving the performance of your Treatment Coordinator but how the doctor communicates the value of treatment to prospective patients. Topics covered also include:

• The skills to look for in hiring a Treatment Coordinator
• How to structure an effective initial consultation with your TC
• How orthodontists can compete with “Big Ortho”

Achieving practice growth isn’t as simple as it used to be. But with groundbreaking technology and new communication channels to reach more patients, People + Practice is an orthodontic marketing agency that firmly believes that there’s never been a better time to be in practice.