Ep 27 - We Talk to Kevin Dillard, Founder of Clear Blue Smiles

In this 30 minute podcast we speak with Kevin Dillard, who is the founder of Clear Blue Smiles, a direct-to-consumer aligner company that has solved a problem many orthodontists and consumers are concerned about: professional orthodontic oversight. Clear Blue Smiles utilizes an orthodontist in every case using Direct Monitoring to remotely monitor treatment. The most important point that Kevin stresses is that orthodontics is a complex biological process, and if treatment is not started and overseen by a professional you don’t know if it’s going to be safe or if it’s going to have a good outcome. In addition to serving as CEO and co-founder of Clear Blue Smiles, Kevin is a thought leader and legal expert in the industry. He served 18 years as an executive at the AAO as legal counsel. In this episode, we address other important topics like:

• How Clear Blue Smile is different from other direct to consumer aligner companies
• Outlining the business relationship between Clear Blue Smiles and the orthodontists who take on their clients
• The two big problems that Clear Blue Smiles helps to solve for many orthodontic offices
• Feedback from consumers and orthodontists so far to Clear Blue Smiles’ business model

Achieving practice growth isn’t as simple as it used to be. But with groundbreaking technology and new communication channels to reach more patients, People + Practice is an orthodontic marketing agency that firmly believes that there’s never been a better time to be in practice.