In this podcast we speak with Trey Lawrence, Vice President and General Counsel at the American Association of Orthodontists. Prior to joining the AAO, Trey practiced with a large law firm in St. Louis for about 15 years, concentrating in the areas of litigation and regulatory matters. We speak with Trey about the legal issues that might crop up while running your practice – some of them critically important to protecting yourself.
In this episode, we address other important topics like:
What happens when you get a negative review and how do you respond
Considerations when branding your own in-house clear aligner production services
Can you pay general dentists a referral fee, and how to avoid getting into a fee splitting situation
Can you give a patient a prize for sending a referral
How to handle irate clients
How Can We Help You Grow?
AS FEATURED IN
Founded by orthodontist Dr. Leon Klempner and marketing consultant Amy Epstein, People + Practice is a New York-based digital marketing firm on a mission to unveil the abundant opportunities for practices to thrive. We believe that right now is the Golden Age for provider growth, and we implement digital marketing strategies, technology and services that allow our clients to take advantage of it.