We speak with Chris Bentson, a partner in Bentson Copple & Associates, a company that offers transition, valuation and training services for the orthodontic industry, and the editor-in-chief of Bentson Copple reSource, a quarterly newsletter focused on the business aspects of running a successful orthodontic practice. In this podcast we address with Chris how orthodontists can take the disruption in the industry and use it to their advantage by offering the same convenience patients are seeking at mail order alignment companies but with the added value of a one-on-one, full consultation by a qualified doctor. The secret is to embrace technology. We get into the nuts and bolts of what forces are affecting the industry and the tools available right now to help independent and small group practices beat the big box orthodontic companies.
IN THIS EPISODE:
How has disruption by Smile Direct Club and Invisalign affected small independent practices
The future of orthodontics is bright for the practice that adopts teledentistry technology
Address the growth of corporate dentistry and consolidation of practices
Chris Bentson has been working with orthodontists regarding the business aspects of their practices for over twenty-five years. He is currently President of Bentson Copple & Associates. Chris also serves as Editor-in-Chief of the Bentson Copple reSource, a quarterly newsletter focused on the business aspects of running a successful orthodontic practice. He is a frequent guest lecturer at orthodontic resident programs, study clubs, and orthodontic user meetings. He is a contributor to national orthodontic periodicals and journals. Over the course of Chris’ career, he has personally visited over one thousand orthodontic practices in the United States, Canada, and Australia.
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Founded by orthodontist Dr. Leon Klempner and marketing consultant Amy Epstein, People + Practice is a New York-based digital marketing firm on a mission to unveil the abundant opportunities for practices to thrive. We believe that right now is the Golden Age for provider growth, and we implement digital marketing strategies, technology and services that allow our clients to take advantage of it.