In this episode we speak with Gianna Hartwig, State Affairs Coordinator, and Trey Lawrence, Associate General Counsel, from the American Association of Orthodontists legal team. During our discussion we tap into legal issues that are top of mind for many orthodontists and the AAO’s position on these matters as they battle the issues and provide support for orthodontists and the industry.
In this episode we address:
Legal ramifications for orthodontists of speaking out about direct-to-consumer orthodontics and how and when it’s appropriate
AAO’s legal support fund that provides grants to support state legal issues if they arise
Implications and outcomes of two court cases in Ohio and Texas that challenged specialty advertising rules in dentistry
The AAO’s position on teledentistry and the AAO list of parameters to protect patient health and safety while allowing practitioners explore this technology
Do not miss this in-depth discussion of these important issues and the very informative advice the AAO legal team offers.
Founded by orthodontist Dr. Leon Klempner and marketing consultant Amy Epstein, People + Practice is a New York-based digital marketing firm on a mission to unveil the abundant opportunities for practices to thrive. We believe that right now is the Golden Age for provider growth, and we implement digital marketing strategies, technology and services that allow our clients to take advantage of it.